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Drive: The Surprising Truth About What Motivates Us
The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation
Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That’s a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offer smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.
₦600.00 – ₦4,500.00
Daniel H. Pink is an American author, journalist, and television host. He has written six books, including four New York Times bestsellers. He was the host and co-executive producer of the 2014 National Geographic Channel social science TV series Crowd Control.