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Great by Choice

Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague Morten Hansen enumerate the principles for building a truly great enterprise in unpredictable, tumultuous and fast-moving times. This book is classic Collins: contrarian, data-driven and uplifting.

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Jim Collins

James C. "Jim" Collins (born 1958) is an American researcher, author, speaker and consultant focused on the subject of business management and company sustainability and growth.
Collins received a BS in Mathematical Sciences at Stanford University, graduating in 1980.

He then spent 18 months in McKinsey & Co.'s San Francisco office. He was exposed to what may have been an influential project for him – two partners at McKinsey, Tom Peters and Robert Waterman, were running a McKinsey research project that later turned into the best-seller In Search of Excellence.[5]

After his time at McKinsey, he returned to study at Stanford, graduating with an MBA from the Stanford Graduate School of Business in 1983.

He then worked as a product manager for Hewlett-Packard for 18 months, before quitting to help manage his wife's ascending triathlon career.[6]

Collins began his research and teaching career on the faculty at Stanford University's Graduate School of Business in 1988, where he received the Distinguished Teaching Award in 1992.

He published his first book, Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company co-authored with William C. Lazier, in 1992.

He published his first best-seller Built To Last, co-authored with Jerry Poras, in 1994.

In 1995, he founded a management laboratory in Boulder, Colorado, where he now conducts research and teaches executives from the corporate and social sectors[7]. During that time, Collins has served as a senior executive at CNN International, and also worked with social sector organizations, such as: Johns Hopkins School of Medicine, the Girl Scouts of the USA, the Leadership Network of Churches, the American Association of K-12 School Superintendents, and the United States Marine Corps.[citation needed]

Collins is married to former triathlete and 1985 Ironman World Championship winner, Joanne Ernst.
Collins has authored or co-authored six books based on his research, including the classics:

Built to Last: Successful Habits of Visionary Companies
Good to Great
Great by Choice
How the Mighty Fall: And Why Some Companies Never Give In
Built to Last has been a fixture on the Business Week best-seller list for more than six years, and has been translated into 25 languages.

Good to Great, "about the factors common to those few companies ... to sustain remarkable success for a substantial period," attained long-running positions on the New York Times, Wall Street Journal and Business Week best-seller lists, has sold over 2.5 million hardcover copies, and has been translated into 32 languages.[citation needed]

His most recent book is Great by Choice.

Before that he wrote How the Mighty Fall: And Why Some Companies Never Give In.

Collins frequently contributes to Harvard Business Review, Business Week, Fortune and other publications

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