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Winners: And How They Succeed

Alastair Campbell knows all about winning. As Tony Blair’s chief spokesman and strategist he helped guide his party to victory in three successive elections, and he’s fascinated by what it takes to succeed.

How do sportsmen excel, entrepreneurs thrive, or individuals achieve the ambitions? Is their ability to win innate? Or is the winning mindset something we can all develop? In the tradition of The Talent Code and The Power of Habit, Campbell draws on the wisdom of an astonishing array of talented people―from elite athletes to media mavens, from rulers of countries to rulers of global business empires.

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Alastair Campbell knows all about winning. As Tony Blair’s chief spokesman and strategist he helped guide his party to victory in three successive elections, and he’s fascinated by what it takes to succeed.

How do sportsmen excel, entrepreneurs thrive, or individuals achieve the ambitions? Is their ability to win innate? Or is the winning mindset something we can all develop? In the tradition of The Talent Code and The Power of Habit, Campbell draws on the wisdom of an astonishing array of talented people―from elite athletes to media mavens, from rulers of countries to rulers of global business empires.

Alastair Campbell has conducted in-depth interviews and uses his own experience in politics and sport to get to the heart of success. He examines how winners tick. He considers how they build great teams. He analyzes how these people deal with unexpected setbacks and new challenges. He judges what the very different worlds of politics, business, and sport can learn from one another. And he sets out a blueprint for winning that we can all follow to achieve our goals.

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Alastair Campbell

Better to Live: How I Learnt to Survive Depression
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Alastair Campbell
Hodder & Stoughton, 14 May 2020 - Depression, Mental - 304 pages
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Last Christmas I almost killed myself. Almost. I've had a lot of almosts. Never gone from almost to deed. Don't think I ever will. But it was a bad almost.

Better to Live is Alastair Campbell's honest, moving and life affirming account of his lifelong struggle with depression. It is an autobiographical, psychological and psychiatric study, which explores his own childhood, family and other relationships, and examines the impact of his professional and political life on himself and those around him. But it also lays bare his relentless quest to understand depression not just through his own life but through different treatments. Every bit as direct and driven, clever and candid as he is, this is a book filled with pain, but also hope -- he examines how his successes have been in part because of rather than despite his mental health problems -- and love.

We all know someone with depression. There is barely a family untouched by it. We may be talking about it more than we did, back in the era of 'boys don't cry' - they did you know - and when a brave face or a stiff upper lip or a best foot forward was seen as the only way to go. But we still don't talk about it enough. There is still stigma, and shame, and taboo. There is still the feeling that admitting to being sad or anxious makes us weak. It took me years, decades even to get to this point, but I passionately believe that the reverse is true and that speaking honestly about our feelings and experiences (whether as a depressive or as the friend or relative of a depressive) is the first and best step on the road to recovery. So that is what I have tried to do here.

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12 May 2020
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4 Mar 2021
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About the author (2020)
Alastair Campbell is a writer, communicator and strategist best known for his role as former British Prime Minister Tony Blair's spokesman, press secretary and director of communications and strategy. A former 'Mind Champion of the Year', he is an ambassador for several mental health charities. In November 2017 he was awarded an honorary fellowship of the Royal College of Psychiatrists in recognition of his role in breaking down the stigma surrounding mental illness.

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