Mass Market Paperback
You Can Negotiate Anything
Regardless of who you are or what you want, you can negotiate anything promises Herb Cohen, the world’s best negotiator.
From mergers to marriages, from loans to lovemaking, the #1 bestseller You Can Negotiate Anything proves that “money, justice, prestige, love—it’s all negotiable.” Hailed by such publications as Time, People, and Newsweek, Cohen has advised presidents on everything from domestic policy to hostage crises to combating internal terrorism. His advice: “Be patient, be personal, be informed—and you can bargain successfully for anything.”
Inside, you’ll learn the keys to using Herb Cohen’s proven strategy for dealing with your mate, your boss, your credit card company, your children, your lawyer, your best friends, and even yourself:
•The three crucial steps to success
• Identifying the other side’s negotiating style—and how to deal with it
• The win-win technique
• Using time to your advantage
• The power of persistence, persuasion, and attitude
• The art of the telephone negotiation, and much more
“Power is based upon perception—if you think you’ve got it then you’ve got it!” affirms Herb Cohen, the world’s expert. And with this book, you’ve got the power to get what you really want right in your hands.